“I seek longevity in my songs, not instant gratification”
While singer Armaan Malik has received positive responses for his latest English single “You,” he says for a love song, he seeks its archival value more than instant gratification.
Known for delivering several hit songs, both in films as a playback singer and in several music videos as an independent artist, Armaan has managed to gain and maintain a solid following of fans over the past 15 years. years.
Armaan Malik told IANS: “There are two types of music that happen, one is these seasonal, party songs where we look forward to releasing such dance numbers so instantly these songs become the party anthem… here we are looking for quick pick up of these songs.
“But when it comes to my romantic songs, I’m looking for its archival value, its longevity, rather than instant gratification. For instant ‘You’ is a song I’ve been working on for 2 years. It’s a simple song love but every time you listen to it, I want my listener to fall in love all over again, it’s that feeling after listening to the song that I want to achieve as an artist.
Armaan Malik went on to add, “Such an impact takes a bit longer to come, but it lasts a long time. This is the kind of validation I expect from my fans.
The song ‘You’ is sung by Armaan. The lyrics are written by Jack Edwards, Natania Lalwani and Felicia Ferraro. The video for the song also featured Emma Declercq with Armaan.
Starting his career in music at the age of 10, Armaan Malik made his Bollywood debut singing with the song ‘Bum Bum Bhole’ in 2007 for the movie ‘Taare Zameen Par’.
Asked what he misses the most since he started gaining attention as a singer at a young age, Armaan replied, “Well, the popularity and recognition I have for my music are a blessing, so I have no problem all within the few restrictions that come with celebrity status. Yeah now I’m more comfortable with attention but earlier when I was just 20 or 21 when guys my age could do whatever they wanted I was just focusing on music and living a very disciplined life because honestly, I worship my music.
“I don’t know anything other than my music, that’s the most important thing. If there are little things I can’t afford to do…it would be shopping, eating out, etc. without being noticed. For example, I love to eat Gujarati thali. Whenever I had my live concert in Ahmedabad and posted that if I wanted to walk around, enter a little thali restaurant to eat and relax, people would be there…it makes me aware. I know they love me and the attention they give me but these are small joys sometimes restricted but that’s fine. I am comfortable with attention.
The song ‘You’ is available on YouTube and all streaming platforms.
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